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A Business Insider investigation of Instagram's IGTV showed how rampant brand safety issues remain in digital video. Media execs say that IGTV isn't as sophisticated... [Read More]
Marketers view Adobe's $4.75 billion acquisition of Marketo as a harbinger of a string of big acquisitions. Adobe will get access to a lot more... [Read More]
Minute Media wants to acquire a number of vertical-oriented media brands, starting with Mental Floss. About 65% of Mental Floss' traffic comes from search, according... [Read More]
Twitter is starting to place ads within tweets on publishers' websites, starting with a group of titles including The Street. The move hints at Twitter's... [Read More]
Bryan Goldberg, founder and CEO of Bustle Digital Group, purchased Valleywag, the defunct sibling site to Gawker Media, according to a person familiar with the... [Read More]
A number of location-based tech firms are trying to ditch their advertising businesses that target ads based on someone's whereabouts to focus on data instead.... [Read More]
Vox Media is folding its fashion and retail-focused site Racked and launching a new site operated by Vox called The Goods. A team of 11... [Read More]
Justin Sullivan/Getty Images Facebook is rolling out new brand-safety tools that will let advertisers see where their ads will appear before and after... [Read More]
Gallery Media Group's One37pm is launching a website after softly rolling out on social media in June. One37pm is focused on "the lifestyle of entrepreneurship."... [Read More]
Gallery Media Group's One37pm is launching a website after softly rolling out on social media in June. One37pm is focused on "the lifestyle of entrepreneurship."... [Read More]
Amazon is consolidating its ad business into one platform. The move is aimed at streamlining how advertisers work across different teams at Amazon, but agencies... [Read More]
Facebook posted a job for a 'marketing counsel' to advise on the company's marketing practices. The job posting specifically mentions privacy, data protection and consumer... [Read More]
The Atlantic has hired Alex Hardiman, head of news products at Facebook, as chief business and product officer. According to president Bob Cohn, Hardiman will... [Read More]
Facebook is expanding Watch globally and letting international publishers earn money from their videos, starting with the UK, Ireland, New Zealand and Australia. Publishers are... [Read More]
Say Media let go of 17 staffers as the company merges with Maven and HubSpace to create one digital publishing entity. Maven recently cut $5... [Read More]
Facebook is shutting down its Partner Categories ad program and replacing it with Custom Audiences, which will still allow third parties to work with brands... [Read More]
Digital advertising is awfully messy. From ad fraud, murky media supply chains, and Facebook and Google sucking up all the industry's oxygen and budgets,... [Read More]
New details have emerged about Twitter's test with serving ads within Twitter Timelines that publishers embed into their websites. Twitter is splitting profits from ad... [Read More]
Federal regulators have served Facebook with a complaint over the company's ad targeting tools available to housing advertisers. The Department of Housing and Urban Development's... [Read More]
BI PRIME: Publishers say that they're beginning to see money from Facebook Watch thanks to pre-roll and mid-roll ads that run alongside their videos. [Read More]
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